C'est officiel ! Sega finalise le rachat du studio derrière l'un des jeux les plus joués sur Internet

 There has been much discussion around Microsoft's acquisition of Activision Blizzard King, and rightfully so given that the agreement is old. But concurrently, another publisher, SEGA, made the decision to part ways with one of tRovio: a historical figure in mobile gaming

The mobile gaming industry in the West frequently settled for presenting a tactile gaming mechanic. For instance, Fruit Ninja, in which fruit had to be cut into pieces as quickly as possible, or Temple Run, both of which contributed to the market's rapid growth. In addition to classic game adaptations like Sonic, one has witnessed the rise of real empires.

Then there was Cut the Rope, Pokémon GO, Jetpack Joyride, Plague Inc., Candy Crush Soda Saga, an Clash Royale. They number in the tens of thousands today, and some works can be found on mobile devices just as easily as on computers and gaming consoles. But in 2009, a small bird that was quite scared.he most iconic studios of the smartphone era.

Oler really caused a tsunami. The haze originated in Finland, more specifically from Espoo. This is where the 2003-founded company Rovio developed the Angry Birds game.

The game's basic idea is to throw various bird species onto buildings that are occupied by canine villains. These structures collapse when the tape is applied correctly, eliminating the adversaries. The license has been rejected a great number of times in video games, movies, plays, television shows, and theme parks.

However, the revenue declines in 2014. Having invented Angry Birds is no longer sufficient, and the company was forced to license one third of its top performers. After being listed on a stock exchange in 2017, the company returned to its original business model while maintaining its licenses.

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Sonic and Red are in the same fight!

A good time to start is April 2023, the month in which Rovio's executives announced that the company would be acquired by SEGA for 706 million euros. A sizable announcement for the Japanese publisher who, more than ever, wants to expand his mobile and multi-platform activity.

As a result of Rovio's acceptance of the purchase proposal, the transaction is now an OPA. With the exception of regulatory approval of the dossier, the sale's completion was scheduled for the third quarter. These latter ones have seen zero resistance, thus it is with great pleasure that SEGA published the following tweet a few weeks in advance on September 18th.

We are delighted to celebrate Rovio's inclusion in the SEGA group. Prepare yourself for exciting future adventures! 💙

While it's possible to envision Sonic and Angry Birds flourishing in the future of mobile gaming with SEGA introducing these various franchises, it's more likely that Angry Birds will expand to new platforms.

The mobile gaming market has a particularly high potential in a rapidly expanding global gaming market, and Sega's long-term goal is to accelerate its growth in this industry. I feel fortunate to be able to announce such a deal with Rovio, the company behind the popular mobile game "Angry Birds," which attracts many qualified employees who support its capabilities.

According to Haruki Satomi, PDG of SEGA Sammy Holdings, the company has a strong appetite for developing and utilizing mobile games.

Therefore, the 450 Rovio employees are now SEGA employees who, at the same time, are offering a new office in Europe. It remains to be seen how the Japanese publisher will draw inspiration from Rovio's history and experience, as well as how Angry Birds will fit into the brand's catalog of games. You'll need to wait a while—perhaps a few months or years—for that.